This week on Ashlee Simpson, aired on September 21, 2011.
Building a Brand 1e6n38
Tyra introduced the girls to Martin Lindstrom, an author and brand consultant. He taught them how to build a brand based on their personalities. He surveyed fans to find out what image each of the girls represents and assigned them a word that would become their new brand:
- Lisa – Daring
- Sheena – Unexpected
- Kayla – Free
- Shannon – Trustworthy
- Dominique – Survivor
- Allison – Unique
- Angelea – Persistence
- Bre – Girlfriend
- Camille – Proud
- Isis – Inspiration
- Laura – Lovable
- Alexandria – Tough
- Bianca – Candid
Makeovers 1l6m6i
Afterwards, the girls received short hairdo, while Alexandria embraced hers with happy tears.
Pink's Hotdog 4b1e66
In their photo shoot, the girls posed for a Pink’s Hotdog ad, keeping their brand in mind. This was challenging for some girls whose words weren’t easy to portray in a photo. Lisa embodied “daring” perfectly, which wasn’t too difficult. Her shot landed her best photo at .
Elimination 2zy4s
In the end, both Kayla, who struggled with her word “free;” and Sheena, who isn’t photogenic enough to be a model, were on the chopping block. Knowing Kayla’s history of amazing photos, Tyra and the judges decided to keep her in the competition and send Sheena home.
Episode 2 Photos 122u6s
Have Your Say 524a4n
Do you think it's fair that some girls were given easier words than others, like Lisa's "daring"? Which girl would you have sent home this week? Tell us in our comments section below!
